Privacy Policy
PRIVACY POLICY
Welcome! your privacy is important to us.
This notice describes the privacy policy (“Privacy Policy” or “Policy”) of https://www.tridentactive.com/ (hereinafter referred to as the “website” or “Site”) which is operated by:
Company Name: Trident Active Pty Limited
ACN: 679 910 699
ABN: 11 679 910 699
Registered Office: Varsity Lakes, QLD 4227
We understand that privacy isn’t just about legal compliance - it’s about trust. When you share your information with us, whether it’s your name, contact details, payment method, or browsing activity, we take that responsibility seriously. This policy gives you a clear view of what we do with your information and the choices you have.
This Privacy Policy applies to all users of our website, including customers who place orders as guests or through registered accounts. It also applies to interactions through customer support, email communications, social media, and advertising platforms we use.
By using our website or providing your personal information to us, you agree to the terms of this Privacy Policy. If you do not agree, we kindly ask that you do not use our website or services.
If you have any questions or concerns about your personal data, please contact us at support@tridentactive.com. We're here to help.
a) Personal information you provide: When you register for an account, place an order, sign up for our newsletter, participate in promotions, or contact customer support, you may provide us with personal details such as your name, email address, phone number, billing and shipping address, and any other information you submit voluntarily.
b) Order and transaction details: When you purchase from our website, we collect information such as the items ordered, purchase amount, shipping method, payment method used (including partial payment details like the last four digits of a card), discount codes applied, and your order history.
c) Device and technical data: When you access our website, we automatically collect certain technical information such as your IP address, browser type, device type, operating system, time zone, and usage activity on the site. This includes which pages you visit, how long you stay on them, and what links or features you interact with. This helps us improve website performance and user experience.
d) Customer support interactions: If you contact us for assistance, we may collect information such as your order number, the nature of your inquiry, communication records, and any attachments you send (such as product images in case of issues or complaints).
e) Reviews and user-submitted content: If you post reviews, testimonials, feedback, or images on our website or tag us on social media, we may collect and use that content, along with your name or username (if provided), for promotional or display purposes.
f) Marketing preferences and survey responses: If you subscribe to marketing emails or SMS messages, or participate in our surveys and campaigns, we collect your preferences and feedback to improve our offerings and tailor future communications.
g) Third-party sources: We may also receive limited personal data from third-party service providers that help us process payments, deliver your order, track marketing campaigns, or provide customer service. These may include platforms like Shopify, PayPal, Shop Pay, courier services, and advertising networks.
2. HOW WE COLLECT INFORMATION
a) Information you provide directly: We collect information that you enter manually on our website, such as when you create an account, place an order, fill out a contact form, subscribe to marketing emails or SMS, submit a product review, or communicate with our customer support team. This includes personal details, shipping information, payment details, and any messages or attachments you send us.
b) Information collected automatically: When you use our website, we automatically collect certain technical and usage data through cookies, pixels, tags, and similar technologies. This includes your IP address, browser type, device details, time zone, pages you visit, time spent on each page, referring websites, and interaction data such as clicks and scrolling behaviour. These technologies help us understand how users interact with the site and allow us to improve functionality and performance.
c) Information from transactions: Every time you make a purchase, we collect data related to the transaction, such as the items purchased, order value, delivery method, payment type, shipping and billing addresses, and any coupon or discount codes used. If you return or exchange a product, we may also collect information about the reason and outcome of that request.
d) Information from third parties: We may receive information about you from trusted third-party service providers that help us operate the website or fulfil your orders. This includes payment processors, logistics companies, advertising partners, analytics platforms like Google, and our website host Shopify. For example, if you choose to pay through PayPal or Shop Pay, we receive limited payment and identity verification details from them.
e) Information through cookies and marketing tools: Some information is collected using third-party tools for analytics, retargeting ads, and tracking user behaviour, such as Google Analytics, Meta Pixel, and email campaign tools. These tools collect data that helps us understand user journeys, preferences, and interests, which we use to improve marketing and personalise your experience.
3. TARGETED ADVERTISING AND ANALYTICS
a) Use of analytics tools: We use tools like Google Analytics and other similar platforms to understand how visitors interact with our website. These tools collect data about user behaviour such as the pages viewed, time spent on the site, how users arrived at the site, device and browser details, geographic location, and interactions with certain features. This information helps us improve our website’s performance, optimise the user experience, and understand what content or products are most engaging.
b) Advertising technologies: We use tracking technologies such as cookies, pixels, and tags from advertising platforms like Google, Facebook, Instagram, and others to deliver targeted advertising based on your online activity. These tools help us show you relevant ads for our products on third-party websites and social media platforms, based on your browsing history, past purchases, or interaction with our ads.
c) Data sharing with advertising partners: We may share limited information, such as your email address (in hashed form), customer type, purchase history, or interaction data with advertising partners. This allows us to create “custom audiences” for retargeting purposes, prevent irrelevant or repeated ads, and better measure the effectiveness of our campaigns. These partners may use their own tracking technologies to link your interaction with our ads across different devices and sessions.
d) Your choices and control: You can control how your data is used for advertising purposes by managing your ad preferences directly on the relevant platforms. For example, you can visit your Google Ads settings or Facebook ad preferences to manage what types of ads you see. You can also opt out of personalised advertising through services like the Network Advertising Initiative (http://www.networkadvertising.org/choices) or Digital Advertising Alliance (http://optout.aboutads.info).
e) Respecting your privacy settings: Where required by law, we obtain your consent before enabling advertising cookies or similar technologies. You can update your cookie preferences at any time using your browser settings or by accessing our Cookie Policy.
4. LEGAL BASIS FOR WHICH WE USE YOUR INFORMATION
a) Consent: In situations where the law requires your consent to collect or process your personal data, such as for sending marketing emails, SMS messages, or enabling certain types of cookies, we will only do so after obtaining your clear and informed consent. You may withdraw this consent at any time by contacting us or using the unsubscribe options provided in our communications.
b) Performance of a contract: We use your personal information when it is necessary to fulfil our obligations under a contract with you. This includes processing payments, delivering your orders, sending you order confirmations, managing returns or refunds, and providing customer support related to your purchase.
c) Legitimate interests: In some cases, we process your information because it serves a legitimate interest of Trident Active Pty Limited or our users, provided that your rights and freedoms are not negatively affected. This includes improving our website, understanding customer preferences, preventing fraud, securing our platform, and conducting internal business operations such as analytics and performance monitoring.
d) Legal compliance: We may use and disclose your personal information when required to comply with legal obligations under applicable laws, regulations, or court orders. This includes retaining certain transaction details for tax, accounting, or fraud prevention purposes, or responding to lawful requests from authorities.
e) Protection of rights: We may process your information when it is necessary to protect our legal rights or the rights, safety, and property of our customers, business partners, or the public. This includes investigating and addressing suspected illegal activity, enforcing our Terms & Conditions, or responding to legal disputes.
5. HOW WE USE YOUR INFORMATION
a) To process and fulfil your orders: We use your personal and transactional information to manage every step of your purchase, including confirming your order, processing your payment, shipping the product to your chosen address, sending order and shipping updates, and managing any related customer support queries.
b) To manage your account and preferences: If you create an account on our website, we use your information to maintain and personalise your account, including saving your shipping addresses, showing your order history, remembering your preferences, and allowing you to manage your communication settings.
c) To provide customer support and service: When you contact us for assistance, we use the information you provide to investigate your concerns, respond to questions, resolve complaints, and track the history of your interactions with us for quality and training purposes.
d) To personalise your experience: We use your browsing behaviour, past purchases, and preferences to recommend relevant products, show tailored content, suggest sizes or styles, and improve the usability and shopping experience on our website.
e) To send transactional and service-related communications: We may use your email address or phone number to send important messages related to your order, including receipts, shipping notifications, return status updates, and product availability alerts.
f) To send marketing and promotional content: With your consent where required, we use your contact information to send promotional emails or SMS messages about our new products, sales, restocks, campaigns, or exclusive offers. You can opt out of marketing communications at any time.
g) To run advertising and retargeting campaigns: Your interaction with our website may be used to deliver relevant ads to you on third-party platforms like Google, Facebook, and Instagram. We use information like browsing activity, purchase behaviour, and ad engagement to improve our marketing effectiveness.
h) To perform analytics and improve our services: We analyse aggregated data from website traffic, purchase trends, customer feedback, and support queries to better understand our users, improve product offerings, enhance the site’s functionality, and make informed business decisions.
i) To prevent fraud and ensure security: We use certain data to detect suspicious activity, verify transactions, protect your account, secure our platform, and ensure compliance with laws that prevent identity theft, fraud, or misuse of our website.
j) To comply with legal and regulatory obligations: We may process and retain your data to comply with Australian consumer protection laws, tax and accounting regulations, e-commerce standards, and to respond to legal requests from regulators, courts, or law enforcement.
k) To manage returns, exchanges, and refunds: If you initiate a return or exchange, we use your order and contact details to process your request, communicate instructions, issue refund payments, and verify eligibility based on our Return & Refund Policy.
l) To maintain business operations: We may use your data to support internal tasks such as auditing, forecasting, staff training, software development, data backups, and other general operational needs required to run our business efficiently and securely.
6. EMAIL AND SMS MARKETING
a) Promotional emails and messages: If you choose to subscribe to our mailing list or opt in during checkout or account registration, we may send you marketing emails or SMS messages that include updates about our latest collections, upcoming sales, exclusive offers, restock alerts, and other promotional content. These communications are designed to keep you informed and enhance your shopping experience with Trident Active.
b) How we collect your consent: We only send marketing communications to users who have actively opted in or where we are otherwise permitted to do so under applicable law. This opt-in may occur during account creation, checkout, or by entering your details in a newsletter sign-up form. For SMS communications, we may also collect your mobile number at checkout or through a dedicated opt-in form.
c) Managing your preferences: You can manage or withdraw your consent at any time. For emails, each marketing email includes an “unsubscribe” link at the bottom - clicking this will immediately remove you from future promotional messages. For SMS messages, you can reply with “STOP” to unsubscribe from further text communications. You can also contact us at support@tridentactive.com to request manual removal from either list.
d) Service-related messages: Please note that even if you unsubscribe from marketing emails or SMS messages, we may still send you important service-related communications, such as order confirmations, shipping updates, password resets, and account-related alerts. These are not promotional and are necessary for us to complete your transactions or respond to your queries.
e) Use of third-party platforms: To deliver marketing campaigns, we may use trusted third-party email and SMS platforms, including services integrated with Shopify. These platforms process your contact details and usage behaviour to help us analyse the performance of our campaigns and personalise future messages.
f) Respecting your privacy: We take your privacy seriously and will never sell your personal information to other companies for their own marketing. Your data will only be used in accordance with this Privacy Policy, and only for our legitimate business marketing efforts.
7. RETENTION AND DELETION
a) How long we retain your information: We retain your personal information only for as long as it is reasonably necessary to fulfil the purposes outlined in this Privacy Policy. This includes completing your orders, managing returns or exchanges, maintaining your account, providing customer support, complying with our legal obligations, resolving disputes, and enforcing our agreements. The exact length of time may vary depending on the type of data and the reason it was collected.
b) Order and account information: If you have created an account or placed an order with us, we will retain your personal and transactional details for as long as your account remains active and for a reasonable period afterwards to comply with accounting, tax, and fraud prevention laws. If you check out as a guest, we retain the data connected to your order for a similar period, even without an account.
c) Marketing data: If you have consented to receive marketing emails or SMS messages from us, we will retain your contact information until you unsubscribe or request deletion. Once you opt out, we may keep a minimal record of your request to ensure you are not re-added to our mailing lists in the future.
d) Customer support data: Communications and support-related data may be stored for a limited period after the matter has been resolved. This allows us to monitor service quality, respond to follow-up inquiries, and improve future support experiences.
e) Legal and compliance purposes: In some cases, we are legally required to retain certain information for a longer duration - for example, records of purchases and refunds for financial reporting or audit purposes. We may also retain data when necessary to protect our legal rights or comply with investigations and applicable regulations.
f) Deletion or anonymisation: When personal data is no longer needed, we either securely delete it or convert it into anonymised data that can no longer be used to identify you. If you request that your data be deleted and we are not legally required to retain it, we will comply with your request in accordance with applicable laws.
g) How to request deletion: You may request deletion of your personal information at any time by contacting us at support@tridentactive.com. Please note that some information may continue to be retained where required by law, for legitimate business purposes, or to prevent fraudulent activity.
a) With service providers and partners: We share your personal information with trusted third-party service providers who help us operate our business and deliver services to you. This includes our e-commerce platform provider (Shopify), payment gateways (such as PayPal, Shop Pay, Apple Pay, Google Pay, and others), logistics partners (like Australia Post and NZ Post), order fulfilment platforms, email and SMS marketing tools, IT service providers, and customer support software. These partners are only given access to the information necessary for them to perform their specific role and are required to handle your data securely and in accordance with applicable laws.
b) For delivery and logistics: We share your shipping address, name, phone number (if required for delivery updates), and order details with shipping and courier companies so they can deliver your orders and provide tracking services. This is essential for order fulfilment and service reliability.
c) With advertising and analytics providers: We may share certain information with advertising platforms and analytics services to measure the effectiveness of our marketing campaigns, understand website usage, and deliver personalised advertising. This includes your browsing behaviour, order history, and interaction with ads, either directly or via tracking technologies such as cookies and pixels. These partners include, but are not limited to, Google, Facebook (Meta), Instagram, and third-party marketing platforms integrated with Shopify.
d) When legally required: We may disclose your information if required to do so by law, regulation, court order, subpoena, or other legal process. This includes sharing information with regulators, law enforcement, tax authorities, or any authorised governmental body, if we believe disclosure is necessary to comply with legal obligations or to protect our rights and interests.
e) To prevent harm or fraud: We may also share personal information when we believe it is necessary to detect, prevent, or respond to fraud, security threats, unauthorised access, or harmful conduct. This may include sharing information with fraud detection services, legal advisors, or authorities when appropriate.
f) In business transfers: If Trident Active Pty Limited is involved in a merger, acquisition, restructuring, or sale of assets, your personal information may be shared with the new entity or acquiring party. In such cases, we will ensure that the data is transferred securely and handled in accordance with this Privacy Policy.
g) No sale of your data: We do not sell, rent, or trade your personal information to third parties for their own direct marketing purposes.
9. INTERNATIONAL DATA TRANSFERS
a) Where your data may be transferred: As an Australian business operating an online store using international platforms and service providers, some of the personal information we collect from you may be stored or processed outside of Australia. This includes transfers to countries such as the United States, Canada, the United Kingdom, the European Economic Area (EEA), and others where our third-party partners - such as Shopify, payment processors, email platforms, advertising networks, and customer service tools - are located or have data centres.
b) Use of global service providers: For example, Shopify, our e-commerce platform, hosts and processes data in multiple jurisdictions including the United States and Canada. Similarly, tools used for advertising (e.g. Meta/Facebook and Google), analytics (e.g. Google Analytics), and payment processing may transfer your data internationally to provide their services.
c) Safeguards in place: When we transfer your personal data internationally, we take steps to ensure it is protected in a way that complies with applicable privacy laws. This may include using contractual safeguards such as standard contractual clauses (SCCs), ensuring our providers are subject to equivalent privacy obligations, or confirming that they are certified under recognised frameworks, such as the EU-U.S. Data Privacy Framework (where applicable).
d) Your rights and protections: Despite the international nature of these transfers, your personal information will be handled in accordance with this Privacy Policy and with the same level of care and security we apply within Australia. We do not transfer your data to any third party or country unless we have taken steps to ensure your privacy rights are maintained.
e) Your consent to international transfers: By using our website, submitting your personal information, or interacting with us, you consent to the transfer, storage, and processing of your data in countries outside of your own jurisdiction, including those with different data protection laws.
10. STORAGE AND SECURITY
a) How your data is stored: Your personal information is stored securely using a combination of physical, electronic, and administrative safeguards. This includes secure servers operated by our service providers such as Shopify, who host and process data on our behalf. Depending on your location and the service being used, your data may be stored in Australia or in trusted international data centres in countries such as the United States, Canada, or Europe.
b) Data encryption and protection measures: We use industry-standard security practices to protect your data, including encryption of sensitive information during transmission (such as when you enter your payment details), secure socket layer (SSL) technology, firewall protections, and access control restrictions. These measures are designed to prevent unauthorised access, alteration, misuse, or disclosure of your personal information.
c) Limited access: Access to your personal data is strictly limited to authorised personnel, contractors, and service providers who need the information to perform their duties. All such persons are required to follow confidentiality obligations and comply with applicable privacy laws.
d) No guarantee of absolute security: While we take reasonable steps to safeguard your data, no system or method of transmission over the internet is 100% secure. Therefore, we cannot guarantee absolute protection of your personal information. You share data with us at your own risk, and we encourage you to use strong passwords and take precautions when accessing your account or using shared devices.
e) Data breach procedures: In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will take immediate steps to assess the situation, contain the incident, and notify you and the relevant authorities in accordance with applicable data breach notification laws.
f) Retention of your information: We retain your data only for as long as necessary to fulfil the purposes outlined in this policy and to comply with legal or regulatory obligations. When your personal information is no longer required, we ensure that it is securely deleted or de-identified.
Our website may contain links to third-party websites, services, or platforms that are not operated or controlled by Trident Active Pty Limited. These links are provided for your convenience or to enhance your experience (such as payment providers, social media pages, or courier tracking portals). Please note that once you leave our website or interact with a third-party feature, we are no longer responsible for the privacy practices, content, or security of those external sites. We encourage you to review the privacy policies of any third-party sites you visit before providing them with your personal information, as their data handling practices may differ from ours.
12. RIGHTS OF USERS FROM AUSTRLIA
Trident Active Pty Limited values the privacy and rights of our Australian users and is committed to ensuring compliance with the Privacy Act 1988. This section of our Privacy Policy outlines the rights and protections granted to Australian users under the Act.
a) Access to Personal Information: Australian users have the right to request access to the personal information we hold about them. You may request details about the information collected, how it is used, and to whom it has been disclosed. To request access, please contact us at support@tridentactive.com.
b) Correction of Personal Information: If you believe that the personal information, we hold about you is inaccurate, incomplete, or out of date, you have the right to request its correction. You can update your information by logging into your account or contacting us at the provided email address.
c) Consent Withdrawal: If you provided consent for the collection, use, or disclosure of your personal information, you have the right to withdraw that consent at any time. However, withdrawing consent may impact your ability to use certain features of the platform.
d) Complaints and Inquiries: If you have concerns about how your personal information is being handled or if you believe your privacy rights have been violated, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC). Additionally, you may contact us at support@tridentactive.com to address your inquiries and concerns.
e) Anonymity and Pseudonymity: Australian users have the option to use a pseudonym or remain anonymous when interacting with our platform, provided that it is lawful and practical to do so. However, certain interactions may require accurate identification for contractual or legal reasons.
f) Unsolicited Personal Information: If we receive unsolicited personal information that we did not request, we will take reasonable steps to determine whether it could have been collected lawfully. If not, we will delete or de-identify the information as appropriate.
g) Cross-Border Data Transfers: Trident Active Pty Limited may transfer personal information to countries outside of Australia. We take measures to ensure that these transfers comply with Australian privacy laws and the safeguards outlined in this Privacy Policy.
h) Privacy Complaints: If you have concerns about our compliance with the Privacy Act 1988 or the handling of your personal information, please contact us at support@tridentactive.com. We will respond promptly to address your inquiries and concerns.
We respect the rights and privacy of our Australian users and are committed to upholding the principles of the Privacy Act 1988. If you have any questions or wish to exercise your rights under the Act, please contact us using the provided email address.
13. RIGHTS OF EU, EEA, SWITZERLAND, AND UK USERS
This section of the Policy supplements the other provisions of this Privacy Policy, and applies to you if you are in the EU, the European Economic Area (EEA) or Switzerland or UK. For the purposes of applicable law, your DATA CONTROLLER for the data collected by us to provide you with our services is:
Company Name: Trident Active Pty Limited
ACN: 679 910 699
ABN: 11 679 910 699
Registered Office: Varsity Lakes, QLD 4227
ALL YOUR USER INFORMATION WILL BE COLLECTED, STORED, PROCESSED AND SHARED STRICTLY IN ACCORDANCE, IN LINE AND FULL COMPLIANCE WITH THE FOLLOWING REGULATIONS:
EU and EEA:
· General Data Protection Regulation (GDPR)
· ePrivacy Regulation
· Law Enforcement Directive
Switzerland
· Federal Act on Data Protection (FADP)
United Kingdom (UK)
· UK General Data Protection Regulation (UK GDPR)
· Data Protection Act 2018
· Privacy and Electronic Communications Regulations (PECR)
Depending on the applicable law, you may have one or more of the following rights in respect of your personal information:
● Right to obtain information: to obtain information about how and on what basis your personal information is processed and to obtain a copy;
● Right to rectification: You have the right to have any incomplete or inaccurate information we hold about you rectified and corrected.
● Right of Erasure: to erase your personal information in limited circumstances where (a) you believe that it is no longer necessary for us to hold your personal information; (b) we are processing your personal information on the basis of legitimate interests and you object to such processing, and we cannot demonstrate an overriding legitimate ground for the processing; (c) where you have provided your personal information to us with your consent and you wish to withdraw your consent and there is no other ground under which we can process your personal information; and (d) where you believe the personal information we hold about you is being unlawfully processed by us;
● Right of restriction: to restrict processing of your personal information where: (a) the accuracy of the personal information is contested; (b) the processing is unlawful but you object to the erasure of the personal information; (c) we no longer require the personal information for the purposes for which it was collected, but it is required for the establishment, exercise or defense of a legal claim or (d) you have objected to us processing your personal information based on our legitimate interests and we are considering your objection;
● Right to object: to object to decisions which are based solely on automated processing or profiling;
● Right to ask for a copy: where you have provided your personal information to us with your consent, to ask us for a copy of this data in a structured, machine-readable format and to ask us to share (port) this data to another data controller; or to obtain a copy of or access to safeguards under which your personal information is transferred outside of the UK or EEA.
● Right to withdraw your consent. You have the right to withdraw your consent on using your personal data. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of our services.
● Request the transfer of your Personal Data. We will provide to you, or to a third-party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Under certain circumstances, you may have the right to object, on grounds relating to your particular situation, to the processing of your personal data by us and we may be required to no longer process your personal data. Moreover, if your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing. In this case your personal data will no longer be processed for such purposes by us.
In addition to the above, you have the right to lodge a complaint with a supervisory authority for data protection. Please note that the right of access and the right to erasure do not constitute absolute rights and the interests of other individuals may restrict your right of access or erase in accordance with local laws.
We will ask you for additional data to confirm your identity and for security purposes, before disclosing data requested by you. We reserve the right to charge a fee, where permitted by law. We will decline to process requests that jeopardize the privacy of others, are extremely impractical, or would cause us to take any action that is not permissible under applicable laws. Additionally, as permitted by applicable laws, we will retain where necessary certain personal information for a limited period of time for record-keeping, accounting and fraud prevention purposes.
To make such requests, please contact us at support@tridentactive.com.
14. RIGHTS OF USERS FROM OTHER COUNTRIES
Your data controller with respect to the personal information collected on the website is:
Company Name: Trident Active Pty Limited
ACN: 679 910 699
ABN: 11 679 910 699
Registered Office: Varsity Lakes, QLD 4227
Depending upon the laws of your specific country, you may be eligible for some or all the following rights in respect of your personal information:
- Right to obtain information: You may have a right to obtain information about how and on what basis your personal information is processed and to obtain a copy.
- Right to rectification: You may have the right to have any incomplete or inaccurate information we hold about you rectified and corrected.
- Right of Erasure: You may have the right to erase your personal information in limited circumstances where (a) you believe that it is no longer necessary for us to hold your personal information; (b) we are processing your personal information on the basis of legitimate interests and you object to such processing, and we cannot demonstrate an overriding legitimate ground for the processing; (c) where you have provided your personal information to us with your consent and you wish to withdraw your consent and there is no other ground under which we can process your personal information; and (d) where you believe the personal information we hold about you is being unlawfully processed by us.
- Right of restriction: You may have the right to restrict processing of your personal information where: (a) the accuracy of the personal information is contested; (b) the processing is unlawful but you object to the erasure of the personal information; (c) we no longer require the personal information for the purposes for which it was collected, but it is required for the establishment, exercise or defense of a legal claim or (d) you have objected to us processing your personal information based on our legitimate interests and we are considering your objection.
- Right to object: You may have the right to object to decisions which are based solely on automated processing or profiling.
- Right to ask for a copy: Where you have provided your personal information to us with your consent, you may have the right to ask us for a copy of this data in a structured, machine-readable format and to ask us to share (port) this data to another data controller; or to obtain a copy of or access to safeguards under which your personal information is transferred outside of your jurisdiction.
- Right to withdraw your consent. You may have the right to withdraw your consent on using your personal data. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of our services.
- Request the transfer of your Personal Data. If you so have this right, we will provide to you, or to a third-party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right may only apply to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
To make such requests, please contact us at support@tridentactive.com. Please note, we reserve the right to reject the request if you are not entitled to the right that you request to enforce.
15. RESPONDING TO LEGAL REQUESTS
We may access, preserve, and share your information in response to a legal request (like a search warrant, court order or subpoena/summon) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from law enforcement agencies, courts, tribunals, and government authorities. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; or to prevent death or imminent bodily harm. We also may retain information from accounts disabled for violations of our terms for at least a year to prevent repeat abuse or other violations of our terms.
The website is not intended for use by children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information as soon as possible. Please contact us at support@tridentactive.com if you believe we knowingly or unknowingly collected information described in this Section.
a) Email marketing: If you no longer wish to receive promotional emails from us, you can opt out at any time by clicking the “unsubscribe” link at the bottom of any marketing email you receive from us. Once unsubscribed, you will be removed from our marketing mailing list, but you may still receive emails related to your orders, account activity, or other essential service updates.
b) SMS marketing: If you have opted into SMS marketing and wish to stop receiving promotional text messages, you can opt out by replying with the word “STOP” to any SMS you receive from us. This will automatically remove you from future SMS campaigns.
c) Cookies and tracking technologies: You can control or disable cookies through your browser settings. For more details on managing cookies and similar technologies, please refer to our Cookie Policy. Disabling cookies may affect the functionality of the website or limit your experience.
d) Targeted advertising: You can opt out of targeted advertising by adjusting your ad settings on platforms such as Facebook, Google, and Instagram. You may also use tools like the Network Advertising Initiative (http://www.networkadvertising.org/choices) or Digital Advertising Alliance (http://optout.aboutads.info) to manage your online advertising preferences across multiple platforms.
e) Data collection by analytics tools: If you wish to prevent your data from being used by analytics platforms like Google Analytics, you can install browser add-ons such as the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout).
f) Account deletion: If you would like to delete your account entirely or opt out of all data collection and communications, please contact us at support@tridentactive.com with your request. We will review and action your request in accordance with applicable laws and confirm once completed.
18. GOVERNING LAW AND DISPUTE RESOLUTION
This Privacy Policy and any disputes arising in connection with it are governed by the laws of Queensland, Australia. By using our website or providing your personal information to us, you agree that any disputes or claims relating to privacy, data handling, or this Policy will be subject to the exclusive jurisdiction of the courts of Queensland. Before taking formal legal action, you agree to first contact us at support@tridentactive.com and make a genuine attempt to resolve the issue informally. We are committed to addressing concerns fairly, promptly, and in accordance with applicable privacy legislation.
19. QUESTIONS ABOUT THIS PRIVACY POLICY
In the event you have any grievance regarding anything related to this Privacy Policy, or with any content or service of Trident Active Pty Limited, in that case you may freely write your concerns through your registered email to Grievance Officer/Designated Representative at support@tridentactive.com.
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations, or the way we handle your personal information. When we make changes, we will revise the “Last updated” date at the bottom of the Policy and, if the changes are significant, we may notify you by email or through a notice on our website. We encourage you to review this Privacy Policy periodically so you stay informed about how we protect your information and your rights. Your continued use of the website after any changes to this Policy will constitute your acceptance of those changes.
21. WELCOMING OF SUGGESTIONS
We welcome your comments regarding this Privacy Policy. Please write to us at support@tridentactive.com.
Last updated on May 22, 2025