Cookie Policy
COOKIE POLICY
This policy describes how we use cookies and similar tracking technologies on https://www.tridentactive.com/, as well as any other sub-links, or related mobile website (the “Site”).
Our Company details are as follows:
Company Name: Trident Active Pty Limited
ACN: 679 910 699
ABN: 11 679 910 699
Registered Office: Varsity Lakes, QLD 4227
Cookies help our website function properly. They allow you to add items to your cart, stay logged into your account, save preferences, and check out smoothly. They also help us understand how visitors use our website, which pages are most popular, and how we can improve our products and services. Some cookies also allow us to deliver relevant ads to you across other websites or platforms, based on your browsing activity.
We recommend that you also consult our Privacy Policy for additional information on how we collect and use information collected from visitors to the Site. This policy is effective from the ‘Last Updated’ date mentioned above. Your continued use of the Site after that will signify your acceptance of this policy. We may modify this Policy without notifying you, so please check back often for updates.
By continuing to use our website, you agree to the use of cookies as described in this policy, unless you choose to disable them using the tools available to you. You can change or withdraw your cookie consent at any time by adjusting your browser settings or using opt-out features, as explained in the sections below.
If you have any questions about how we use cookies or how they affect your personal information, you’re welcome to contact us at support@tridentactive.com.
WHAT ARE COOKIES?
Cookies are small text files that are stored on your computer, mobile device, or browser when you visit a website. They help the website recognise your device and remember information about your visit, such as your preferences, login status, or what you added to your cart. Cookies are widely used to make websites work more efficiently and to provide a more personalised experience for users.
In addition to cookies, our website may use other tracking technologies like pixels, tags, or web beacons. These work in a similar way to cookies and help us monitor how users engage with our content, emails, or advertisements.
TYPES OF COOKIES WE USE
a) Strictly necessary cookies: These cookies are essential for the core functions of our website and cannot be turned off in our systems. They enable you to browse the site, use secure areas, log into your account, process payments, and complete purchases. Without these cookies, services you’ve asked for - like adding items to your cart or checking out - wouldn’t be possible.
b) Performance and analytics cookies: These cookies help us understand how visitors use our website by collecting information such as page visits, time spent on the site, how users navigate through the pages, and any errors encountered. We use tools like Google Analytics to track this data, which helps us improve site performance, functionality, and overall user experience.
c) Functional cookies: These cookies allow the website to remember the choices you make - such as your location, currency preference, saved items in your cart, or login details. They help personalise your experience and make your interactions with the site smoother and more convenient.
d) Advertising and targeting cookies: These cookies are used to deliver relevant advertisements to you across other websites and platforms. They remember your visits to our website, what you viewed, and how you interacted with our content. This information may be shared with advertising partners like Meta (Facebook and Instagram), Google Ads, and others to show you personalised ads and limit repeated exposure to the same advertisement.
e) Social media cookies: When you engage with our content via social media platforms (such as liking or sharing products), these cookies may be set by the third-party social platform. They allow you to share content and may track your activity across different websites for the purposes of advertising and profile building by the social media provider.
WHY WE USE COOKIES
We use cookies to ensure our website functions properly - letting you add items to your cart, log in securely, and complete purchases. Cookies also help us remember your preferences like region, currency, and cart contents to personalise your shopping experience. Analytics cookies show us how visitors use the site so we can improve performance. Advertising cookies allow us to show relevant ads across platforms like Facebook and Google based on your interests. We also use cookies to measure how well our marketing performs and to manage when and how popups or marketing messages appear, avoiding repeated prompts.
COOKIES SET BY SHOPIFY AND THIRD-PARTY PROVIDERS
Our website is hosted on Shopify, which sets various cookies that are essential for the operation of the online store. In addition, third-party services we use for analytics, marketing, and communications may also place cookies on your browser to support their features. The table below outlines some of the common cookies you may encounter while using our website:
|
COOKIE NAME |
PROVIDER |
PURPOSE |
TYPE |
||
|
_secure_session_id |
Shopify |
Maintains your session for cart and checkout functionality. |
Essential |
||
|
cart |
Shopify |
Stores cart contents and keeps items in your cart as you browse. |
Essential |
||
|
cart_sig |
Shopify |
Validates the cart integrity and security during checkout. |
Essential |
||
|
checkout_token |
Shopify |
Identifies your checkout session securely. |
Essential |
||
|
storefront_digest |
Shopify |
Keeps you logged into your customer account. |
Essential |
||
|
secure_customer_sig |
Shopify |
Authenticates registered customer sessions. |
Essential |
||
|
|
Shopify Analytics |
Collects analytics on user activity, marketing attribution, and behaviour. |
Performance |
||
|
|
Shopify Analytics |
Identifies unique users and tracks site visits. |
Performance |
||
|
_landing_page |
Shopify |
Tracks landing pages to analyse marketing campaigns. |
Performance |
||
|
_orig_referrer |
Shopify |
Identifies the referring site that led you to the store. |
Performance |
||
|
_tracking_consent |
Shopify |
Stores user consent regarding cookie tracking. |
Essential |
||
|
fbp |
Meta (Facebook) |
Tracks visitors for personalised Facebook and Instagram ads. |
Marketing |
||
|
fr |
Meta (Facebook) |
Used for ad delivery and retargeting on Facebook. |
Marketing |
||
|
IDE |
Google DoubleClick |
Measures ad performance and helps display targeted ads. |
Marketing |
||
|
gclid |
Google Ads |
Tracks ad campaign success by linking clicks to purchases. |
Marketing |
||
|
|
Google Analytics |
|
Performance |
||
|
klaviyo_on_site |
Klaviyo |
Tracks on-site behaviour to personalise email campaigns. |
Marketing |
Note: This is a representative list of cookies that may be used, but it may vary depending on your store's installed apps, marketing integrations, or updates to third-party services.
MANAGING AND DISABLING COOKIES
a) Your choices and control: When you visit our website, you may be presented with a cookie consent banner allowing you to accept or manage your cookie preferences. You can choose to allow all cookies, reject non-essential cookies, or customise your preferences. If you change your mind later, you can modify your cookie settings through your browser or device.
b) Using browser settings: Most web browsers let you control how cookies are used. You can view, block, or delete existing cookies from your device through the browser’s privacy or security settings. Each browser is different, but these options are usually found in sections labelled “Settings,” “Privacy,” or “Cookies.” Disabling cookies may affect the functionality of some features on our website, such as keeping items in your cart or staying logged in.
c) Guides for common browsers:
· Google Chrome: Settings > Privacy and Security > Cookies and other site data
· Firefox: Options > Privacy & Security > Cookies and Site Data
· Safari (Mac): Preferences > Privacy > Manage Website Data
· Edge: Settings > Cookies and site permissions > Manage and delete cookies
d) Managing cookies on mobile devices: On smartphones and tablets, you can typically manage cookie settings in the mobile browser’s settings or through the device’s privacy settings. Look for options like “Tracking”, “Cookies”, or “Site Permissions” depending on your device.
e) Third-party opt-outs: To manage how third-party services use cookies for advertising, you can visit industry opt-out platforms such as the Network Advertising Initiative or Digital Advertising Alliance. For Google Analytics, you can install the Google Analytics Opt-out Browser Add-on.
f) Impact of disabling cookies: Essential cookies are required for our website to work properly. Disabling them may prevent you from checking out, saving preferences, or accessing your account. However, you are always in control and can choose which types of cookies to allow.
g) Need help? If you need assistance with managing cookies or understanding how they work, feel free to reach out to us anytime at support@tridentactive.com.
THIRD-PARTY TRACKING TECHNOLOGIES
a) What they are: In addition to the cookies we set directly through our website, certain third-party services we use may also place their own tracking technologies on your device. These may include cookies, pixels, tags, scripts, or beacons that collect information about how you interact with our website, ads, and communications.
b) Who sets them: These third-party tracking tools are typically set by services we partner with for analytics, advertising, social media integration, or email/SMS marketing. Common third parties include Google Analytics, Meta (Facebook and Instagram), Shopify, Klaviyo, and other platforms that support our advertising, remarketing, and performance measurement efforts.
c) What they collect: These technologies may track details such as your browsing behaviour, time spent on the site, links clicked, products viewed or purchased, referral sources, and whether you’ve interacted with one of our ads on another site. This data helps us better understand user activity and deliver more relevant advertising and content.
d) How they use the data: The information collected by third-party trackers is subject to their own privacy policies and may be used by those providers to serve personalised ads, measure ad effectiveness, or improve their own services. We do not control how third parties use this data, but we only work with platforms that are reputable and comply with applicable privacy regulations.
e) Your control options: You can manage your exposure to third-party tracking through browser settings, consent management tools, and opt-out mechanisms provided by the third parties themselves. We also encourage you to review the privacy and cookie policies of these external providers to understand how they use your information.
DO YOU HAVE QUESTIONS OR CONCERNS ABOUT THIS COOKIE POLICY?
In the event you have any grievance regarding anything related to this Cookie Policy, in that case you may freely write your concerns through your registered email to Grievance Officer/Designated Representative at support@tridentactive.com.
UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in our business practices, legal requirements, or how we use cookies and similar technologies. When we make changes, we will revise the "Last updated" date at the bottom of this page. If the changes are significant, we may also notify you by email or display a prominent notice on our website. We encourage you to review this Cookie Policy regularly so you stay informed about how we use cookies and how you can manage your preferences.
CONTACTING US
If you have any questions about this Cookie Policy, please contact us at support@tridentactive.com.
Last updated on May 22, 2025